This page is the Ship's Library for articles, brochures, and documents referred to in various places around the site.

Click on the underlined title to see the item. If, for some reason, you can't view the item, we'll be happy to send it to you. Please request via our  Ship-to-Shore e-mail.

Articles

Quirks Marketing Research Review article on qualitative research methodology

Strategic Communications

Journal of Financial Markerting article on developing winning brand positioning in banking

American Banker article on advertising agency selection in financial services

National Underwriter article on financial services branding in insurance and banking
[These are Adobe Acrobat .pdf files.]
 

Presentations

Retiree Healthcare Issues & Business Opportunities - This product/business development case study was presented by Managing Director John Laurino and Research Director Alan Kornheiser at the Institute for International Research Conference on Senior Market Strategies for Health Plans and Insurers in Scottsdale, Arizona in February, 2003.
[Microsoft PowerPoint file]
 

Syndicated Research

American Banker article about 1997 Global Electronic Banking Survey  "3 U.S. Giants Seen in Control of World Corporate Banking" [Adobe Acrobat .pdf file]

US Banker article about 1997 Global Electronic Banking Survey  “Three major U.S. banks now have substantial worldwide market share, emerging from a crowded field of lesser players. With that, the stakes are getting a lot higher for banks trying to make it in the business." [Adobe Acrobat .pdf file]

American Banker article about 1995 Global Electronic Banking Survey "Global Electronic Banking Falls Short, Businesses Say" [.html Web document]

Adobe Acrobat software enables us to put complete brochures and articles on the web in their original form, readable by Windows, Mac or Unix. If you don't have an Acrobat Reader, you can download one free from Adobe by clicking the yellow button above.