As financial services consolidation continues, brand strength becomes of paramount importance. It is vital that marketing and communications plans have superior competitive power and that the best possible agency resources being employed.

Westport Consulting has particular expertise in assisting top management and marketing management in the execution of this critical responsibility.

Published articles on our views  — 
National Underwriter article on financial services branding in insurance and banking.
American Banker article on advertising agency selection in financial services.
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Developing Measurable Marketing Plans

Westport Consulting Group helps clients develop quantifiable marketing plans — from concept, to positioning, through implementation — using proven methodology and based upon our comprehensive knowledge of the financial services sector and the customers you serve.

Communication Program Audits

We help you evaluate the performance of your current programs and/or agencies, as well as provide you with an independent evaluation of the strength of your positioning and the marketing efforts of your competitors.

Communication/Brand Tracking Service

Understanding customer perception is vital in today's fast moving world, so we provide your team with valuable feedback on current customer perception in your market. Our services help you understand ‘customer share of mind,’ to give you critical insight for developing future products, services and marketing programs.

Advertising Agency Search/Selection

Westport Consulting Group is experienced in counseling clients on the selection of new advertising and other communications agency resources. Our Strategic Communications Practice staff have directed scores of major reviews on both client and agency sides. Click here to learn more about our agency selection philosophy and process.

Randolph C. Lindel
Director, Strategic Communications Practice

Randy joined Westport Consulting in 1992 after a 20-year career in the advertising agency business, most recently as US Chief Operating Officer of Bates Worldwide. He has directed the advertising accounts of several major banks, insurance companies and securities firms. E-mail Randy with questions or comments: rlindel@westportconsulting.com

Neil D. Gluckin, Director

Neil joins WCG after an eight-year stint on Wall Street as director of corporate advertising and marketing communication for J.P. Morgan & Company. Previously he was Senior Vice President and account director at Doyle Graf Raj Advertising, where Morgan was one of this clients and, before that, head of marketing communication for Citibank's corporate cash management and electronic banking services. He even worked for a non-bank once, as head of advertising for International Paper. A graduate of Colgate University, Neil was the youngest staff writer on TIME magazine's masthead from 1972 to 1975. E-mail Neil at ngluckin@westportconsulting.com

C. Dayton (Bud) Titsworth, Director

Bud brought additional senior management capability to our Strategic Communications Group in 1996 after 10 years of running his own communications consultancy. He has a strong background in the advertising agency business, having been Sr. VP at Lord, Geller, Federico, Einstein, VP at J. Walter Thompson with earlier positions at Ted Bates and Young & Rubicam. Bud's BA is from Syracuse University; his MBA is from Columbia University.