Westport Consulting Clients

Representative Consulting Client Roster

Financial Services              Managed Care              Non-Financial

Financial Services Consulting
Clients Group/Division Nature of Engagement
Amicus FSB Marketing Marketing plan facilitation
Advertising agency selection
Archwood Bank FSB Management Committee Review and drafting of ALCO,
credit and lending policies and procedures
Arthur Andersen & Co. Insurance Industry Practice Global positioning
Market segmentation scheme
Marketing plan development
Bank of America Cash Management Global market research
Bankers Trust Private Banking Relationship development
Account profitability analysis
Business modeling
Liability product profitability
New product development
Institutional Global positioning
Investment Management Client/prospect research
Global Fiduciary Services New product development
Global Operations & Information Services New business/product development
Institutional Asset Management New product/service enhancement/development
Global Institutional Services Market research & business plan development
BayBank Asset Product Management New product development
Chemical Bank Global Trust & Services New product development
CIBC Brand Management and Customer Marketing Brand/positioning development
Advertising agency selection
Citicorp/Citibank Card Division New card and new product development
Regional Banking Corporate/retail growth plan
Cash Management EFT/EDI product analysis
New product assessment
Electronic Banking Global EB product testing
Key competitor analysis
Concord Savings Bank, FSB Retail Banking Direct response sales & service
Deposit product acquisition
SG Cowen Private Client Group New product development
Corporate Development New business development
Del-Val Financial Corporate Bank acquisition due diligence
Deutsche Bank Cash Management Global market research
Fidelity Charitable Gift Fund Office of the President  Marketing positioning Brand development
Fiduciary Trust Private Client Group Brand/positioning development
Strategic marketing planning
Fifth Third Bank Sales & Marketing Sales incentive compensation database design and programming
First Chicago-NBD Cash Management Global market research
Insurance Services New product development
First Commonwealth Savings Bank, FSB Retail Banking Direct response marketing  program and database system design
First Interstate Bancorp Retail Banking Council Retail banking positioning and advertising strategy
Advertising agency selection
GMAC Marketing New business development
Hilliard Lyons Marketing New product development
IBJ Schroder Bank & Trust Private Client Services Strategic marketing positioning
ING Investment Management Management Committee
Sales & Marketing
Global brand positioning
Proposal system design and installation
John Hancock Agency New product and distribution development
Competitive analysis
John Nuveen & Co. Marketing New product development
MasterCard International Global Product Mangement and Development New concept/program development for targeted global segments
Merrill Lynch Private Client Group Brand Management New product development
     
Mitchell, Titus, EDS Partnership Executive Committee Strategic growth planning
     
J.P. Morgan Private Banking New business unit development
Competitive research & analysis
New product design
Business modeling
Nations Bank Cash Management Global market research
National Liberty Marketing New product analysis & design
New York Life Agency New consumer product research, design and analysis
oneCore.com Product Management Website redesign
Usability labs
Brand positioning development
People's Bank Executive Management Corporate positioning
Committee development
Competitive assessment
PNC Advisors Marketing & Product Management Segment research
New product development
  Marketing & Product Management Mass Affluent Strategy Development
PNC Bank Private Bank Positioning and
Brand Development
Brokerage Product Management Customer research
Product redesign and repositioning
PNC Investments Product Management New product development
Premium Federal Savings Bank Retail Banking Direct response sales & service
Deposit product acquisition systems design
Asset quality audit and procedures
New product development
Acquisition and due diligence analysis
Provident Bank Marketing Advertising agency selection
The Prudential Product Management New product/program assessment
Marketing Product segmentation research
Muriel Siebert & Co. Executive Management Committee Brand and positioning development
Marketing communications strategy
Advertising agency selection
South Carolina National Bank Marketing/Retail Prototype branch design
Branch Administration ATM environment design
Real Estate Branch signage
Telebanc Retail Banking Direct response marketing
Tillinghast-Towers Perrin Consulting Services Strategic positioning, service definition, branding and communications strategy
U.S. Trust of Connecticut Marketing Subsidiary positioning and new business development
U.S. Trust of New York Marketing Individual sales and marketing information system needs assessment and design
Trust Administration Client workstation design
USTCorp (Boston) Branch Banking Direct response deposit sales and service program
Business marketing development
Managed Care Consulting
Clients Group/Division Nature of Engagement
Altius Health Plans Sales & Marketing Proposal system design and installation
Blue Cross of California Financial Services New business and new product development
Proposal system design and installation
Blue Cross Blue Shield of Florida Group Sales Marketing segmentation
Direct Marketing HMO product sales plan
Blue Cross Blue Shield of Georgia Sales & Marketing Proposal system design and installation
Blue Cross Blue Shield of Maryland Sales & Marketing Proposal system design and installation
Blue Cross Blue Shield of the National Capital Area Sales & Marketing Proposal system design and installation
CareFirst BCBS Sales & Marketing Proposal system design and installation
FHP Health Care Sales & Marketing Proposal system design and installation
Foundation Health Systems Sales & Marketing Proposal system design and installation
Health Net Strategic Planning Proposal system design and installation
HealthMarket Sales & Marketing Proposal system design and installation
Intergroup of Arizona Sales & Marketing Proposal system design and installation
MaxiCare Health Plans Sales & Marketing Proposal system design and installation
OrthAlliance Marketing Strategic marketing positioning, IPO marketing support, advertising agency selection and practice improvement marketing development
PacifiCare Health Systems Sales & Marketing Large and small group sales development support and new product development
Strategic marketing plan and positioning development
Commercial product distribution analysis and program design
Database design / programming
Advertising agency selection
Secure Horizons Retiree health benefit business development
Physicians Health Services Marketing Administration Proposal system design
Presbyterian Health Plan Sales Administration Proposal system design and installation
QualMed Health Systems Sales & Marketing Proposal system design and installation
Systemed Board of Directors Strategic positioning and marketing plan development
Unicare Sales & Marketing Proposal system design and installation
ValueOptions Sales & Marketing Proposal system design and installation
Wellpoint Health Networks Strategic Planning New business development
Non-Financial Consulting
Clients Group/Division Nature of Engagement
ALCO Standard Marketing Name change evaluation research
AST Research Financial Management Database design/programming
AT&T Human Resources Database design/programming
Backer, Spielvogel, Bates New Business Financial services account acquisition
CCH-LIS Human Resources Database design/programming
DMB&B New Business Financial services account acquisition and ongoing new product development consultation
Express Scripts Sales & Marketing Database design/programming
First Image Management Marketing Strategic market positioning
Furon, Inc. Human Resources Database design/programming
Galorath Inc. Marketing Strategic marketing positioning
Ingersoll-Rand Sales Management Database design/programming
Hal Riney & Partners New Business Financial services account acquisition
Henkel Surface Technologies Sales & Marketing Management Database design/programming
Nova Information Systems Compensation Database design/programming
Olin Corporation & Arch Chemicals Executive Committee Research and product positioning for multi- national  group divestiture
     
Providea Marketing Strategic positioning
SNET Corporate marketing identity standards
Stephens Lynn Klein Litigation "Expert" bank operations analysis and testimony
Teleport Communications Human Resources Database design/programming
Todays Staffing Human Resources Database design/programming
United International Holdings, Inc. Executive Committee Corporate communications assessment
Yellow Transportation, Inc. Marketing Administration Database design/programming

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