Advertising Agency Search/Selection


If you haven't consciously thought about whether your agency is better than your competitor's, you should!

Evaluating the strength of your outside communications resources is not an easy task. It can usually benefit from an experienced third-party assessment. Westport Consulting is pleased to work with clients to determine whether existing resources are adequate and how they can be made more productive. An agency switch is expensive, both financially and humanly.

When it becomes necessary, however, Westport Consulting Group is experienced in counseling clients on the selection of new advertising and other communications agency resources. Our Communications Practice staff have directed dozens of major reviews on both client and agency sides.

We are acknowledged for a review process that quickly focuses on the right criteria and is fair to all candidates. We work very closely with your internal “stakeholder group” (all affected advertising users) to get the right input at the outset and to insure buy-in at decision time. Click here for a one-page .pdf  illustration of our typical approach to an agency review process.

For additional thoughts on advertising agency selection in financial services, click here to see our article reprinted from American Banker.